U.S. hotel performance for January 2026

ARLINGTON, Va. – 24 February 2026 – The U.S. hotel industry showed mostly positive year-over-year performance comparisons, according to January 2026 data from CoStar, a leading global provider of online real estate marketplaces, information, and analytics in the property markets. 

January 2026 (percentage change from January 2025):

• Occupancy: 52.4% (-0.2%)
• Average daily rate (ADR): US$152.09 (+0.6%)
• Revenue per available room (RevPAR): US$79.69 (+0.4%)

This was the first RevPAR growth month for the U.S. since March 2025. 

Among the Top 25 Markets, Minneapolis reported the highest increases in occupancy (+17.5% to 50.6%) and RevPAR (+25.9% to US$63.01). Winter is traditionally a low demand period for Minneapolis hotels due to seasonal weather patterns. The lift in demand from that soft baseline was likely influenced by federal agent activity and related protests and media coverage. While properties outside the city experienced slightly stronger gains than those within the urban core, overall occupancy in surrounding areas remained low in the 50% range.

Thanks largely to the CFP Playoff Championship Game, Miami posted the only double-digit ADR gain (+12.4% to US$287.84). 

Due to a comparison against the presidential inauguration in 2025, Washington, D.C. registered the steepest declines in ADR (-25.8% to US$151.99) and RevPAR (-31.3% to US$76.36). 

Tampa saw the largest drop in occupancy (-14.9% to 68.2%). 

For more information about the company and its products and services, please visit www.costargroup.com. 

Additional Performance Data
CoStar’s world-leading hotel performance sample comprises 94,000 properties and 12 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.

News Media Contact

Haley Luther
Senior Communications Manager
(216) 278-0627
hluther@costar.com

About CoStar Group 
CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.

CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; Homes.com, the fastest-growing residential real estate marketplace; and Domain, one of Australia’s leading property marketplaces. CoStar Group’s industry-leading brands also include Matterport, a leading spatial data company whose platform turns buildings into data to make every space more valuable and accessible; STR, a global leader in hospitality data and benchmarking; Ten-X, an online platform for commercial real estate auctions and negotiated bids; and OnTheMarket, a leading residential property portal in the United Kingdom.

CoStar Group’s websites attracted over 143 million average monthly unique visitors in the third quarter of 2025, serving clients around the world. Headquartered in Arlington, Virginia, CoStar Group is committed to transforming the real estate industry through innovative technology and comprehensive market intelligence. From time to time, we plan to utilize our corporate website as a channel of distribution for material company information. For more information, visit CoStarGroup.com.