Industry Updates

The devastating wildfires in Los Angeles appear to have had limited impact on hotel performance as of the week ending 11 January 2025. Market demand surged Tuesday through Thursday (7-9 January), which were peak evacuation days, but dissipated over the weekend (Friday & Saturday). 

Occupancy over the three weekdays increased 13.9 percentage points (ppts) year over year. Weekend occupancy declined 5ppts, which was slightly larger than the decrease on Sunday and Monday (-3.5ppts).

Analysis by Chris Klauda

Analysis by Audrey Kallman

Taylor Swift said, “so long, London,” and made her way back to North America for her final leg of the Eras Tour. 

The conclusion ended with 18 shows – split evenly between U.S. and Canadian markets.

Analysis by Isaac Collazo

U.S. hotel conversion activity, which involves changing an existing hotel from its independent status, or affiliating it with a new brand; continues to trend below the long-term average of the 20-year period ending 2019. We are benchmarking to this period given that it excludes the disruption in hotel development brought about by the pandemic

Analysis by Audrey Kallman

In the U.S., it costs about $9 more to staff a hotel room than in 2023. 

Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance. 

Analysis by Isaac Collazo

Two significant changes will impact travel in the U.S. this holiday season. 

Analysis by M. Brian Riley

Note: All financial figures presented in US$.

STR's global "bubble chart" update for the four weeks ending 9 November 2024 shows 84% of global markets with year-over-year growth in revenue per available room (RevPAR), a gain of seven percentage points from last month’s update (77%)

Analysis by Chris Klauda

Analysis by M. Brian Riley

Note: All financial figures presented in US$.

STR's global "bubble chart" update for the four weeks ending 12 October 2024 shows 77% of markets with year-over-year growth in revenue per available room (RevPAR). That was a substantial 14-point increase in the proportion of global hotel markets experiencing matched period RevPAR gains in last month's update