Connecting Revenue and Profitability: Flow Through and Flex Explained
Hoteliers track numerous metrics to understand the health of their properties in both the short and long term. Top-line revenue metrics are foundational to understanding hotel performance—but they’re only the beginning. When those metrics shift, the question isn’t just what changed, but how those changes ultimately impact profitability.
Two metrics help answer that question: Flow Through and Flex.
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Independent Hotel Show London 2024
Independent Hotel Show London 2024
U.S. hotel commentary - August 2024
U.S. hotel commentary - August 2024Analysis by Jean-Claude Pedjeu and Chris Klauda
Hotel forecasting: why it is important to your business
Hotel forecasting: why it is important to your businessHotel forecasting plays a vital role in strategic decision-making, shaping both the short and long-term success of a property or portfolio. By understanding the key components and dynamics of accurate forecasting, hoteliers can implement more effective strategies, optimizing efficiency and maximizing profitability.
Small pickup in global markets with RevPAR growth, special events continue to move the needle
Small pickup in global markets with RevPAR growth, special events continue to move the needleAnalysis by Brian M. Riley
STR's global "bubble chart" update for the four weeks ending 21 September 2024 shows 63% of markets with year-over-year growth in revenue per available room (RevPAR). That was a two-point increase in the proportion of global markets experiencing matched period RevPAR gains in last month's update.
Taylor Swift's Eras Tour heightened Europe performance levels amid popular tourist season
Taylor Swift's Eras Tour heightened Europe performance levels amid popular tourist seasonAnalysis by Claudia Alvarado Cruz and Chris Klauda
Taylor Swift’s Eras Tour took Europe by storm this summer, with 47 concerts across 17 cities over a 15-week period from May to August. Swift played consecutive three-day concerts in most cities, which were primarily over a weekend, not saying “so long, London” until she returned for a second run in the city.
Maui remains top hotel market despite slow recovery after fires
Maui remains top hotel market despite slow recovery after firesAnalysis by Emmy Hise
A year after a series of tragic fires in Maui, the island’s hotels and Hawaii's governor want visitors to return to the destination to help support the local economy and regain a sense of normalcy.
STR/TE Market Forecast Assumptions – August 2024
STR/TE Market Forecast Assumptions – August 2024Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance.
U.S. hotel commentary - July 2024
U.S. hotel commentary - July 2024Analysis by Jean-Claude Pedjeu and Chris Klauda
The role of total revenue management in a hotel profitability strategy
The role of total revenue management in a hotel profitability strategyThe global hotel industry is firmly positioned in an era of normalized growth levels. That means to achieve greater profits, hotel owners and operators need to explore every possible revenue stream while also working to manage expenses.
Smaller markets scored big during Euros
Smaller markets scored big during EurosThe second-most watched football tournament in the world, the UEFA European Football Championship, which is held every four years, returned to the global stage from 14 June through 14 July. With the exception of Euro 2020, which was played across a host of countries from England to Azerbaijan, the sporting event is normally played in its entirety across one or two host nations.