Connecting Revenue and Profitability: Flow Through and Flex Explained
Hoteliers track numerous metrics to understand the health of their properties in both the short and long term. Top-line revenue metrics are foundational to understanding hotel performance—but they’re only the beginning. When those metrics shift, the question isn’t just what changed, but how those changes ultimately impact profitability.
Two metrics help answer that question: Flow Through and Flex.
Filters
2024 solar eclipse drove hotel performance records across markets in path of totality
2024 solar eclipse drove hotel performance records across markets in path of totalityAnalysis by Chris Klauda and Claudia Alvarado Cruz
The total solar eclipse on Monday, 8 April may have darkened cities across Mexico, the U.S., and Canada, but you may want to grab your eclipse glasses once again in preparation for how much the event brightened performance.
U.S. hotel commentary - February 2024
U.S. hotel commentary - February 2024Note: All financial figures presented in US$.
More global hotel markets growing RevPAR
More global hotel markets growing RevPARAnalysis by Eddie Yeung
Note: All financial figures presented in US$.
How Taylor Swift’s Eras Tour allowed Asia Pacific hotels to achieve their “wildest dreams”
How Taylor Swift’s Eras Tour allowed Asia Pacific hotels to achieve their “wildest dreams”Analysis by Kelsey Fenerty
Note: All figures reported in local currency
Taylor Swift kicked off the second international leg of her wildly successful Eras Tour in early February, and Asia Pacific hoteliers were, in fact, “ready for it”. The seventeen-night leg gave a much-needed performance boost to Tokyo, Sydney, Melbourne, and Singapore hotels.
Year of the Dragon: How Lunar New Year hotel performance mirrored the Chinese zodiac sign
Year of the Dragon: How Lunar New Year hotel performance mirrored the Chinese zodiac signIn Chinese culture, the dragon represents strength and good luck, which is fitting as Lunar New Year brought performance growth to China hotels once more during the important holiday period.
Early Easter pushes spring break peak forward a week in 2024
Early Easter pushes spring break peak forward a week in 2024Analysis by Brannan Doyle
Independent Hotel Show Amsterdam 2024
Independent Hotel Show Amsterdam 2024Welcome to the Independent Hotel Show and another key phase of analysing and forecasting performance in the UK’s independent hotel sector. Normalisation is a common word being used to describe the industry globally, but different factors add complexity when measuring success and projecting the next 12-24 months.
Regional update: 2023 data and the year ahead
Regional update: 2023 data and the year aheadThe Americas | Asia Pacific | Europe | Middle East
In this global update, we take a journey through each of the four world regions – focusing on performance, pipeline, and factors that influenced the data in 2023, while also looking ahead to what’s in store for the rest of 2024.
U.S. hotel commentary - January 2024
U.S. hotel commentary - January 2024Note: All financial figures presented in $.
STR/TE Market Forecast Assumptions – February 2024
STR/TE Market Forecast Assumptions – February 2024Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance.
Short-term outlook
The short-term demand outlook for our 46 forecast markets outside of the U.S. remains relatively stable. Typical growth patterns have returned to all regions in 2024 as events resume their regular cadence and consumer confidence in travel increases.